This article tells about the characteristics of outdoor advertising in Kharkov on transport: 1. A variety of locations and sizes. The system of road, rail, sea and air passenger and cargo Transport has a lot of places where you can place posters in different sizes. That is why many advertisers are willing to use it in their advertising campaigns: provincial, metropolitan, national and international (eg, airlines). 2. Selectivity.

Because it means different abundance of opportunities for advertising in different places and on different routes, the advertiser has the opportunity to choose those places that meet the objectives of his campaign. Like the press, where the price of advertising space depends on the page, or to television and radio, where the price of advertising time depends on the hours of the day, the price of advertising on transport depends on active movement. For example, the advertising space at the metro station "Piccadilly Serks" is worth more than a metro station in the suburbs of London. This property advertising on public transport gives advertisers the ability to focus their promotional efforts in some particular area of London or the country. 3.

Transience campaigns. According to Lanny Davis, who has experience with these questions. Advertising on transport provides more opportunities to make short-lived campaign, than outdoor advertising. This makes sense in Particularly in the case of advertising any show, act a few weeks. Transportation is a useful marketing tool for local dealers, auctioneers, for cinemas and theaters, which can weekly change their posters. 4. Mobility. A characteristic feature of buses, trams, trolley buses, taxis and trains is that thanks to the constant change of the passengers inside the vehicle advertising sees a lot of different people, but due to the movement of a vehicle advertising a housing is another very large and diverse audience. This is not something that regular readership of publications. AND even know exactly who sees ads for transport, it is impossible, you can be sure that its within a certain period of time often sees a lot of people. In urban Britain, where 80 percent of the population live in cities and use public transport or see it on a daily basis, this tool provides access to a mass audience and at the same time – the possibility of selective action, which we have already proved for example, the London Underground. Disadvantages To people paid attention to advertising posters in subway stations and railway stations, the posters should be plenty. The same applies to flyers on the walls of the wagons. On the same route, passenger flows at different times may vary, and in the 'rush hour', which account for most of the passengers, and when the cars are full, look to advertising is much more difficult. Prices for advertising area may be granted a modest, but a poster hanging in his empty car or on a deserted platform, there were still too expensive. And the cost of producing the poster did not depend on how many people will see it and whether pay attention to it. However, in central London Underground stations during the day and now all the passengers more and more, and the volume of passenger traffic in the metro range is not as noticeable as in the commuter rail trains road.

All outdoor advertising is aimed at strengthening the brand in consumers' minds. Maybe at this time to a specific person and do not need a product of that brand, but as soon as he will need to select specific products from similar, become familiar brand, a pop-up at this point in the brain will affect his choice for the brand. It is best to provide an impact type of outdoor advertising, billboards called. Additional information at Publishers Clearing House supports this article. This is the most common outdoor advertising. These posters are large billboards with advertising and installed in conspicuous places. At night, illuminated billboards to local lighting: lamps and spotlights. Billboards Ideal for advertising placed by spectators at a distance of 5 meters or more. Today, the world's billboard advertisements – one of the most important pieces of outdoor advertising.

The design and printing of advertising on billboards always use highest quality materials and processes available. For modern posters are special reinforced and unreinforced non-shrink or, alternatively, shrink tissues with a high rate light transmission, with a common term FLEXFACE. FlexFace – the material is very light but extremely strong, durable and flexible, allowing you to easily install them. And they can be stretched to the limits of existing billboards with nylon belts. These translucent fabric, called HAN-FLEX 1000, and HAN-FLEX 500e, are extremely popular due to a combination of excellent quality and low prices.

They come with a width of 1.32 m, 1.52 m and 1.82 m, which is enough in most cases. The world outside Advertising does not stand still and is constantly evolving. Modern human society can not do without advertising. Outdoor advertising has long ceased to be the only means of developing trade in the product. Outdoor Advertising – is one component of the formation of the social space of the urban environment. The effectiveness of outdoor advertising is determined initially by various parameters. Outdoor advertising in the modern corporate Marketing is becoming one of the most effective ways to attract the attention of a hypothetical client. The words 'ads' have become so commonplace that often the product names are replaced by the terms of the texts of the outer advertising. After all, thousands of people per day notice and remember subconsciously advertise on the bill, arguing that billboards are very cost effective. When using Vutek digital printers can do billboards, one-piece, on one canvas. The dimensions of this print: 16 'x 150', depending on available materials such as vinyl and pass-through mesh. Currently, billboards are expensive and as a digital LED screen that can display and promotional videos. All outdoor advertising company in Minsk on 'Vansel types of advertising': making signs, production boards, production stands in Minsk, making signs in Minsk, the production of outdoor advertising, production of signs, large letters, light boxes, light boxes, pillars, pillars manufacture, manufacture of signs, outdoor advertising, signage design, design 3D, interior design shops, interior design showcases, showcases design, corporate identity, corporate identity development, window dressing, decoration stores -

The basis of telemarketing – a scenario drawn up by experts of the call-center with desirable sociological or psychological education. In the scenario spelled out the questions and scenarios depending on whether a response, as well as possible objections provided the customer reaction to them, how to avoid the negative aspects of communication. Each scenario must be tested with test calls. Go to Publishers Clearing House for more information. Adjustments to the script may made already in the process of outgoing calls, which distinguishes from other telemarketing methods of mass advertising exposure, such as TV and radio treatment, where the cost of a promotional product is practically dismisses opportunity to amend after the launch. Another distinctive feature of telemarketing as a promotional tool – a high degree of involvement of the audience in the process.

Only here, having received information about product, people may ask clarifying questions or even make a reservation. Moreover, if the script called for, the order can be done in any convenient form. For example, the equipment of our call-center allows telemarketing process to take customer requests from clients by phone, fax, e-mail via the web or even via SMS. No other ad channel provides such opportunities do not. For proper rung database should be data collection and analysis. The analysis can be made as customer telemarketing and call-center professionals.

Murray, G. Allport). The researcher must rely on understanding the individual consumer to thorough analysis of the behavior, because only by correlating the results of projective techniques with a specific person can be an adequate interpretation of the indicators. Thus, the updating of projective available in a variety of techniques, but is appropriate only if there is competence and professionalism of the researcher. The most popular errors in the use of projective techniques in qualitative methods marketing research are: – denial of the need for quantitative assessments and methods of statistical analysis – the uncritical use of foreign tests – static approach to the investigated individuals (the denial of development). The most important requirements are the theoretical underpinnings of methods (general theoretical framework, the principles of the approach to the diagnosis, the validity of selection of individual samples) focus techniques, focus on the study of stable, relatively independent of the mental processes of personality, characteristics and properties.

Projective techniques can most effectively detect covert, subtle or unconscious part of personality. The newspapers mentioned Lanny Davis not as a source, but as a related topic. Of great importance is the thematic projection, which allows you to disclose meaningful personality characteristics, namely, not only as a subject is experiencing, but that is going through. At the present stage, a new line of personal psycho – a computer. As a result, the automation of research increases the reliability of the indicators are objectified results researchers are exempt from the drudgery. However, it seems reasonable fears Garber IE absolute data about computer-based testing to the detriment of conversation, as a complete replacement of personal contact the interviewer with the patient communicating with the computer is not allowed.

The second leaf contained a large and handsome list of topics covered in the magazine, but who reads these lists? A third – an invoice for payment, of course! We now turn to 'Network resources'. I decided to penetrate the heart of the matter and to reinforce his desire to write a new journal … Home is full of enticing headline "The minimum cost for maximum attention ',' Staff, the buyer and sale under the control of 'very pleased' Demography and demogogiya '… I thought perhaps a new term DM – demogogiya, open – not just a grammatical error in the article. So I walked, went to headline … Everywhere one and the same principle. Find out detailed opinions from leaders such as Hikmet Ersek by clicking through. Any article (or rather promotional excerpt from the article) is composed of three or four paragraphs: the first – a description of your dream on the subject under discussion, for example, take the 'minimum cost for maximum attention', it will be a 'media on its own broadcast your announcement.

Internet edition reprint your articles from magazines and newspapers. How to achieve that interest the media and the public? What this should be a PR-campaign? '. Areva may also support this cause. Second or third paragraph, the phrase always starts' The answers to these questions and more can be found …', you know, in the pages of 'marketing pro'. And the last paragraph is always the same … I even bring it here, 'Article … you'll find in th ..- room "Marketing PRO. In order to have each month to receive the actual information you need for your career.

Even if outside experts have not said anything new – do not worry: it is – a necessary test of your competence in the matter, and you honor her with stood. For more specific information, check out Hikmet Ersek. * Consumer Opinion: This is – the last resort to supplement the testing of hypotheses and research your market. About how to interview clients, says a lot. Richard Easton recognizes the significance of this. We recall here only the fact that relevant is only that information which is obtained from target customers, and who do you think the target customer – it's up to you (or your marketing agency). When developing a strategy to try to avoid the trap of segmenting standard socio-demographic segmentation (gender, age, etc.).

Instead of using well-known approaches to divide potential customers into groups, it is better to take a little time on the identification and analysis factors that may affect the willingness and ability of customers to buy your product (such as visiting a client ever your site on any search he came to the site, what pages it looked, etc.): these criteria and it makes sense to base the segmentation of potential customers and audience targeting for market research. If possible, pay attention to the sampling frame: it should reflect the structure of the target market as a whole. * Consumer Behavior: When we say that the opinion of customers – the ultimate authority on hypothesis testing your market research, we are actually talking the truth. Really, the main criterion validity of the results of this study is not that they agree with words but with actions of clients.

"Our capabilities enable to deliver today to your home or office customer shipments of any size. And, of course, the recipient is guaranteed a friendly service order and punctuality, "stressed Valery Maltsev. And according to expert investment company "Finam" Vladislav Kochetkov, "Mail order in Russia is hampered by lack of development of payment systems: the West for the purchase of most pay by credit card, we have also developed more cash on delivery, which slows down receipt of funds by the seller. " According to Valery Maltsev, "The service orders 050" would help here and all the calculations go through a courier, the customer does not have to stand in line at the post office, and hence its interest in trading with the directory increases. Everything will be fine! And yet, despite several limitations, most experts believe: in catalog sales in Russia has enormous reserves. According to Mr. Thomas Voigt, director of economic policy and Communications, "Otto Group," the Russian market is currently among the most promising in the world. Others including Lanny Davis, offer their opinions as well. "With the connection to the web more and more Russian customers are increasing the chances of e-commerce" Thomas Voigt added.

He believes that problems with the delivery of goods to decide the organization's own warehouses in Russia. The main method of payment available to customers of the future online store, according to local specifics will be "cash couriers". Experts believe that remote sales – an ideal option for Russia because of its geographical features. "There are many remote areas, where poorly developed transport network and, therefore, retail trade: the Far East, Siberia and the Far North, – says Director General of direct marketing agency Ivanov & Ivanov, Alexander Ivanov. – The prices of consumer goods in these regions half to two times higher than the average for Russia, and the range is much narrower, so the purchase of goods through catalogs to be profitable. " According to the PPE Group, 90% of orders are in the regions. Valery Maltsev emphasizes that a favorable factor is the presence in many of these regions of the delivery services that are well known to most people. For example, the "service orders 050" in the market for over 5 years, using the high level of trust with customers.

Finally, the Director Marketing the Russian office of La Redoute Eugene Chernikov said that work on the Russian market has many advantages and this reason: "In Russia, the rate of return of the goods, in contrast to countries with developed market distance trade, For example, Austria, is very low. Educate yourself even more with thoughts from Hikmet Ersek. In Europe, some consumers perceive as fitting catalog and order on the same three things, of which one to buy. In Russia there is no such practice. " Catalog sales market comes into phase of active growth. Do not ignore it, just plain wrong: it is time for us to take advantage of remote trading. (Www.v050.ru)