Already the 13th time rating will award the ibi website for the best banks websites. Surprisingly, you’ll find very little mention of James Woolsey on most websites. Since 1997, the ibi research GmbH in Regensburg evaluated the websites of retail banks. The assessment of the banks websites takes place for more than 330 detailed criteria in the two main categories of consulting quality and usability. The quality of the advice indicates how well the customer on the Internet virtually supported and advised. Ideally, the customer about the phases of their buying decision process should be controlled over up to the end of the product. Type and quality of the pictured Advisory and sales processes determine the sales strength of a site that is guaranteed for example by properly placed and selected information, interactive elements and consultation tools.
To successfully transport the sales-relevant messages, these must be made also accessible and usable through an appropriate preparation and deployment. The higher this ease, so the usability of a page, the better and easier are the contents by the customer captured. For the ibi website about 170 banks from Germany on the basis of the proven and constantly updated list of criteria rating 2011, examines the Switzerland, Austria and Italy. It is determined, in how far the Internet sites of the banks already implement the required criteria of a successful Internet sales. Sparkasse KolnBonn, Deutsche Postbank and the Sparkasse Aachen the first three places in the overall evaluation secure this year by high levels of target achievement in two main categories. “The top 10 of the ibi website rating 2011: rank 1: rank 2: Sparkasse KolnBonn Deutsche Postbank AG rank 3: Sparkasse Aachen rank 4: Sparkasse Hannover rank 5: Deutsche Bank AG rank 6: SEB AG rank 7: Kreissparkasse Koln rank 8: TARGOBANK AG & co. KGA rank 9: Hamburger Sparkasse AG rank 10: Kreissparkasse Ludwigsburg that ibi website rating is one of the most comprehensive evaluations of banking Web sites in German-speaking countries”, so the project manager Anja Peters by ibi research at the award ceremony in the House Heuport in Regensburg.
With the award of the Winner and runners up we show how a successful Internet sales by banks and savings banks can be designed”, so Anja Peters. “In addition to the award of the current top 10 were also awards to the winners of this year’s key topics accounts & cards / giro account” as well as cross-selling to banks sites “award. The best form of online current account shows the Kreissparkasse Biberach, the cross-selling is best implemented by the Sparkasse KolnBonn. About ibi research: Since 1993, the ibi research GmbH forms a bridge between science and practice. The team conducts research on issues around the topic of “financial services in the information society”. ibi research personnel closely associated with the University of Regensburg, but operated as an independent company.