We receive often e-mails from professionals of different areas, such as agents in real estate, dentists, accountants, lawyers, etc. Those who want to know, how they can use an effective website to market their professional services to potential customers. Most of these people mostly see the Internet as a global communication tool and unable to understand why it can be so effective to promote a local business in services. But to create a truly effective local services web site, you must be sure to do this: stand as a professional in his field. Build a strong relationship with its visitors.
Make a good optimization for local search engines can find it. Today I will explain how to ensure that your web site will achieve the previous three goals: 1. introduce as a professional in his field. Your web site needs to be as professional as you. You must be focused on the services you provide, and the benefits offered to its customers. Do not include personal information as their hobbies or family life, or links of charities that you support. These elements distract from your main message and make it seem less professional. After all, people have not come to your site to find out if you support the heart Foundation or the founding of homeless children (although both are worthy causes that are worth supporting, of course!) but what visitors want to know is if you can provide them the services they need.
Also, will never tempt put ads for other businesses on its web site. Commercials lowered the prestige of its web site and reduce your credibility. Moreover, these are a great distractor for people you want to request your services! Finally, do not sell products on the site where promote their local professional services. For example, if you are a veterinarian, not sell food for dogs in your site.