Today we can not doubt that the Internet has become an integral part of advertising production and steady increase in audience provides great efficiency of online advertising. If the company does not own site, you can assume that it was not too successful or too young. To a potential client neither one nor the other is not a positive factor. Increasingly, familiarity with potential clients by starting with study of its online resource, and on what information and how to give each visitor, we can conclude about the level of the company and its goods and services. So today, when actively growing Internet marketing, website creation is only a preparatory stage. Most of the work takes place later, as necessary, so potential customers, despite growing competition, found your site, received necessary information and have made a choice in your favor.
The need to promote your site is obvious. The most effective solution is a comprehensive Internet marketing. There are many ways in which resorted to the Internet to promote: banners, contextual advertising, search engine optimization and many others, not to mention the massive spam. However, spontaneous narrowly focused measures can not achieve the effect of integrated promotion. The very concept implies a complex set of actions linked to each other in the same direction, working on the overall result. Integrated Internet marketing – an approach that in addition to search engine advertising and optimization includes a variety of marketing activities to attract the target audience, increase brand awareness of companies, products: work in topical portals, forums, and that is where going audience. Information about your company and product is not in the form of obsessive-compulsive, not annoying Internet users of its irrelevance. Integrated Internet marketing involves communication with target audience – the exchange of opinions, advice, news. The credibility of such information is much higher than for open advertising. Thus, a comprehensive Internet marketing – one of the most effective ways to promote your site, because it allows to solve the problem of positioning and development of the company's online market for goods and services to attract potential customers and promote sales