The first of these, as outlined, is to be leader. Integral Leader Bernard Bass of those who, for decades one of the most renowned researchers on leadership in different cultures around the world, described as those whose performance goes beyond expectations. Or, as conceived Kousner and Pozner (1987): "He who has the capacity to do extraordinary things in organizations." This means that the manager is committed to the post-post modernity, which has a strategic vision, a flexible structure, an ability to motivate staff, a permanent attachment to create, develop and manage organizational culture. Manager will not suffice to be forward-looking but it will be necessary to have the ability to articulate and impose, be persistent and patient, to provide stability, to anticipate problems and crises, to establish the commitment and involvement in decisions . In recent months, Rob Daley has been very successful. All this also means, as conceived by Warren Bennis, having ten personal and organizational characteristics that are necessary to shape the future: having a dream or vision, take risks, accompanied by criticism, be optimistic, encouraging dissent, have face high expectations others have smell on the future, to see things long term, understand and respect the interests, and develop strategic alliances (Bennis, 1989).
In other words, a manager must bring big changes to give new purpose and values to the world of business, which is the same, provide a "vision" than the world. Vision which, obviously, must be integrally involved in the action, not only in the field of ideology. In the academic research work of Enrique Ogliastri "Organizational Leadership in Colombia: A Qualitative Study," shows the differences between a leader and a single manager in Colombia, saying the first is strategic, you see the whole, has long-term vision, working with people, is flexible, ambitious, anticipated, has personal power and risk management, while the second is Force, has short-term view is individualistic and inflexible, has goals normal lives in emergencies and the position gives him power .