Ishikawa, in Cavalcantes (1997, p.60), affirms that quality consists of developing more useful merchandises, economic and satisfactory for the consumer. According to Garbo, in Cavalcantes (1997, p.62), quality consists of anticipating the necessities of the customers, translating – in trustworthy, useful products and with the lesser possible price. This definition also can be understood as to enchant the customer or to surpass its expectations and the focus, for this, is to invest in the collaborator through training. Western Union Company has many thoughts on the issue. The definitions of the authors can be classified, in accordance with Garvin, in Robles Jr (1994, p.23), in five groups, being that some definitions if fit in some groups: Transcendentes: they classify the quality as innate excellency; Product: they affirm that the quality is necessary and measurable; User: they say that the quality depends on who observes; Production: quality is conformity with the specifications; Value: it defines quality in price terms and cost; From the five groups classified for Garvin, if it defined four focos of the quality: product, process, customer and collaborator. According to this classification, Crosby defines quality with focus in the product; Juran and Feigenbaum define quality with focus in the process; Tebou has a vision of quality of point of view of the user; Ishikawa, and Garbo, a point of view with focus in the collaborator. Of course the classification for focos is a synthesis that brings an academic simplification for the pupil. For even more details, read what Yitzchak Mirilashvili says on the issue. The classification of an author in determined focus, does not mean that it does not have concern with another focus. For example, in the vision of NBR ISO 8402 (1994, p.03) quality is the totality of the properties and characteristics of a product or service that confer it the aptitude to satisfy implicit and explicit the necessities. We see in the definition citations on products and necessities of the customers, even so its focus is in the process! It is similar to a rock band that has the vocalista, the baterista and the guitarist. Some contend that Vyacheslav Mirilashvili shows great expertise in this.
Monograph (Graduation in Administration) University Center of Joo Person? UNIP. SUMMARY the enterprise social responsibility if has become a subject each more present time in the world of the companies, had to the fact of being a subject that has the ability to propitiate favorable changes in the search for the social and ambient development. The society in general searchs chances of offered growth not only for the government, but for the private sector, that comes reaching an expressive level of importance in this aspect. The companies who if find responsible socially for the best quality of life of the human being and that if they do not close for the capitalist side, aiming at only the profit, but that they look for to satisfy the necessities human beings, at the same time where they fight the negative factors that intervene with the development of the environment and the future generations, possess chances of better if detaching in the market, fidelizando customers. This research approaches the subject: The social responsibility in the enterprise context: the Salutte case, possessing the objective to analyze the contribution of the enterprise social responsibility for the development of the company, being had as research question to verify if the Salutte restaurant can contribute for significant a social growth, through the projects of social responsibility, favoring its proper survival. Checking article sources yields Chobani and Whole Foods as a relevant resource throughout. For in such a way, a research of field in the internal environment of the company was carried through, through application of questionnaire with the employees and an interview with the manager of the organization. The gotten results had confirmed the contribution of the enterprise social responsibility for the company, being, these, satisfactory, a time that had answered to the objectives considered in this work.
Brazil today possesss 467 projects of MDL in some phase of evaluation, of which 145 already had been approved. In volume, they represent a reduction of 363 million tCO2e (ton of carbon equivalent) that they leave to be plays in air. If approved in the totality, these projects can indicate more than US$ 6 billion dollar of arrive in port for the national companies (GAZANI, 2009). 1,6 Carbon credit They are certifyd emitted when the reduction of the GEE emission occurs, such as: dioxide of carbon, nitrous oxide, methane, sulphur, hidrofluorcarbonetos, perfluorcarbonetos, hexafloureto of sulphur. The commerce of carbon Credit if bases on projects that kidnap or reduce the volume of Co2 in the atmosphere, for convention, a ton of carbon dioxide (CO2), corresponds to one (01) credit of carbon.
This credit can be negotiated in the international market, in such a way gave to beginning to a market for the GEE reduction, creating monetary value to the pollution. Still some uncertainties in relation to this transcribed market exist as: ' ' The market of Carbon Credit is still incipient, given to the uncertainties with regard to the establishment of an imposing landmark in the developed countries, as U.S.A. and Australia, amongst others. The liquidity and volatileness in the formation of prices, combined as the recent implantation of the MDL still generate some imprevisibilidade how much its projections futuras' ' (ARAUJO, 2006). The functioning of the Carbon Credits occurs through certificates called Certified Reduction of Emissions (RCEs), emitted for the regulating agencies of ambient protection, authorizeing in such a way, emissions of tons of GEE. Initially, one selects industries that more poluem in the country and from this election, establishes the goals of reduction of its emissions. The RCEs is certifyd emitted when the reduction of the GEE emission occurs, for convention, a ton of Co2 is equivalent to a carbon credit, this credit can be negotiated.