some of the formal techniques of generating ideas are: creation of lists, enforced relationships, brainstorming, morphological analysis and analysis of problems. Filtering the idea elimination of concepts that do not fit have to ask ourselves three questions: the target market will benefit from the product? is it technically feasible to manufacture this product? will it generate benefits the product? Development of the concept and test developing details marketing and engineering is the market objective benefits will provide the product how will react to product consumers how will be the product cost will have to produce it test the concept by asking a sample of the potential consumers what they think of the idea business analysis estimate approximately retail price estimate sales volumes estimate market benefits Test and Beta test produce a prototype physicist test the product in typical usage situations make adjustments where necessary to produce an initial product circulation and sell it in a test market to determine acceptance of the consumer implementation technique initiation of the new programme estimate of resources required drafting of requirements engineering operations planning distribution of tasks by Department collaboration required providers resource plan publication review of the programme and follow-up contingencies marketing planning launch budget product advertising and design of it; distribution of ads and other types of promotion design of the distribution plan with respect to the analysis of the critical path product is useful at this level these steps should be repeated as many times as needed. Some steps may be eliminated. To reduce the process time many companies perform several at once (what is called concurrent engineering). To facilitate the successful introduction of products in the market and eliminate any deficiencies, the latest trends involve interdepartmental meetings where all those responsible for key areas of the company are to participate in the creation of the product: purchasing, production, logistics, marketing, sales, after-sales service, etc. This is to avoid inefficiencies in product by small errors in approach that can derail it..