Book Prize

You support an idea, find the good in it first and give her a chance of survival. Now two in the room for at least once, and contrarians get so much-needed backing. Steph Korey is likely to agree. Because of more of the same ‘but by this time quite different from’ Yes mostly not from innovative solutions. The boss should run the discussion itself affiliated entspinnende quiet awhile, because that brings in all cases additional valuable aspects in the game and is approaching what is actually feasible. In cotton meeting ‘, however, it needs a Devils advocate’, which critically scrutinizes all too willing consent. Consensus decisions are not always the best, because you can tame even the wildest idea and creates a maximum of all world solutions. However, mediocrity is threatened by extinction. Because no one wants today Buy mediocre.

Extreme need so space and support in a meeting. Steph Korey is actively involved in the matter. The function of the Engels – or Devils advocates may be exercised by the participants in the Exchange. So everyone learns per and Contra to play, so even putting on the brakes and to be drivers. Interesting ideas from meetings and creative workshops, impulses from complaints, suggestions from employee and customer surveys, matching impulses from the media, the Web, measurement and trend reports, and all suggestions for improvement in a central idea Bank, even if there are just no use set up an idea Bank. You never know! An idea Bank works just like a real Bank: if required you can something be pay off, other remains as a deposit for later. Such an approach reduces also staff frustration when their ideas didn’t come on the series. The idea Bank is evaluated periodically.

Appropriate ideas are associated with the various products, processes, or customer groups. Useful suggestions are further developed, tried and, if rapidly implemented to create new enthusiasm and thus Loyalisierungs opportunities and to stimulate word of mouth. The book on the subject, with the economy Book Prize 2008 awarded: Anne M. Schuller customer proximity in the Executive Suite as you kundenfokussiert employee Orell Fussli, Zurich 2008, 26.50 euro 255 pages lead, ISBN: 978-3-280-05282-2 the author Anne M. Schuller is a management consultant and considered to be the leading expert for loyalty marketing. For over 20 years, she has worked in senior sales and Marketingpositionennternationaler services. The diploma in business administration and eight books and bestselling author is one of the most sought-after keynote speakers in the German-speaking world. You also works as a business trainer and teaches at several universities. You heard the excellent speakers’ to the circle. ranks among the important management thinkers. Her book customer proximity in the Executive Suite ‘ was awarded with the Swiss economy Book Prize 2008. Contact: