Cologne Agency

Cologne, Denver, December 17, 2008: The American Agency conceptbakery is regarded as one of the pioneers, leader and trendsetter in the field of ‘Alternative marketing strategies’. We declare 2009 the year of social media and start a corresponding initiative therefore now”says Felix Holzapfel, Managing Director of the German subsidiary conceptbakery GmbH & co. KG. Users are already in the Web 2.0. But many companies act or react in this area simply still much too hesitantly.” The big challenge is according to Felix Holzapfel, rethinking the communication must take place at numerous companies. Today, consumers are no longer passive viewers, but increasingly active contributors. There are new, interactive and highly networked ways of thinking and action. In addition, there are many ways to make continuous communication much more efficient.

Thus, social media is relatively not only very effective, but when compared to traditional market research and marketing methods inexpensive.” However it is important to work with experts in this field together. Inexperienced provider here unfortunately occasionally provide a bit of confusion in the market, because they advise companies simply frivolous and wrong. Particularly in the area of social media has fatal consequences. The tip of Felix Holzapfel: Nobody would to build a House from someone who built never a House, but so far only garages and has only about untrained staff. Therefore we recommend you clear to rely on providers that can experience and demonstrate this by using multiple references on relevant social media and Web 2.0.” At the beginning of the social media initiative 2009 “something special has come up with conceptbakery. Upon request, companies get a Web 2.0 and social media presentation, including a top current social media showcase. In addition, the Agency will perform a special action. In doing so, companies can a social media Starter package”to purchase.

This includes a Wettbewerber-, target groups and Potential analysis with regard to the Web 2.0, as well as broad of a social media strategy and story for the company. The results are presented in a workshop at the customer and discussed. The Clou: special conditions waiting for the first 10 customers of this initiative. Many companies have some reservations with the theme of Web 2.0 and social media. Often they just know not what opportunities this new world could offer them and are understandably unwilling to buy a pig in a poke. Therefore we want to enable easy access to this exciting area interested companies with our social media initiative 2009.” About conceptbakery GmbH & co. KG since 2002 bakes conceptbakery for German and American companies – only no buns, but cross-media tidbits in the form of alternative marketing strategies. Clients include numerous small among other well-known providers, such as Sharp Electronics, SWISS international air lines, ADAC service GmbH, TuV Rheinland GmbH power ride and medium-sized enterprises. The Agency was in the year 2008 by the Initiative Mittelstand Innovation Prize in the category Web 2.0 “award. A leading source for info: Steffan Lehnhoff. Press contact of conceptbakery GmbH & co.