Collor Market

Mar 08 2016 Published by under General

Some cars were equipped with engines of the Volks, with the Ford/VW fusing forming the Aultolatina the Gurgel pass to be faced as competing. In 1987 it even launches the BR-800 with engine 100% developed by the Gurgel and praised for the competitors as the Volvo and Citren. Of beginning, the only form of purchase of the vehicle was the acquisition of Motor actions of Gurgel S/A that got the adhesion of 8.000 shareholders. 10,000 lots of action had been vendidos, each purchaser paid US$7.000 for the car and about US$ 1,500 for the actions, in the 1989 end had agio of 100% for 1,000 units more than produced. In 1990 the exempt government cars with lesser engine that 1000cm of the IPI. Thus the Fiat launches Uno Mille with price the same of Br-800, but offered to space bigger and better performance.

The opening of the market in the Collor government represented a hard blow to the company who not to obtain to adapt the new reality and the acirramento of market. The project of the plant of exchanges in the Cear represented a great upheaval to the financial health of the company who already was not well. Counting on the loan of the governments of the Cear (Ciro Gomes) and So Paulo (Fleury), that they had signed letters of intentions, and later had disregarded the agreements took the Gurgel for the agony. Already in January of 1993 the company left to pay wages and its action fell down disastrously from a high place in the market. Bogged in monstrous debts, weakened for the incited competition of the market, the Gurgel asked for forced agreement in June of 1993. It had an attempt to liquidate the debt of the plant in 1994 when the company asked for to the federal government a US$20.000.000 financing, but this was denied and the plant declared insolvent at the end of the year.

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