UNI-BH Pr-reitoria of After-graduation, Research and Extension Course of Specialization ‘ ‘ Broad Sensu’ ‘ in Marketinge Communication the IMPORTANCE OF the AMBIENT MARKETING IN the AGE OF the SUPPORT. Daniel de Azevedo Junqueira and Ferreira 1 Adlia Barroso 2 Fernandes Belo Horizonte, 27 of June of 2009. Summary This article deals with the ambient marketing, indicating the necessity and the importance of its application as marketing tool. It also deals with the necessity of the creation of sustainable processes of production that, currently, if have become a very important factor in the decision of purchase of the consumers. This study it searchs to evidence the beddings of the ambient marketing and its application in the current days, a time that the use of this tool if has become each more expressive time reflecting, also, a global change of conscience.
Word-key: Ambient marketing, ambient communication, environment, support, image> ambient. Abstract This article treats about the ' ' green marketing' ' , indicating the necessity and importance of this application a marketing tool. Also treats the necessity will be the creation of sustainable production processes that, currently, have become very important factor in purchasing decisions of consumers. This study aims you highlight the fundamentals of the ' ' green marketing' ' and yours application today, the uses of this tool has become increasingly expressive reflecting, also, change of global consciousness. Key-words: Green marketing, environmental communication, environment, sustainability, environmental image. 1.INTRODUO the world-wide population comes growing e, concomitantly, the consumption. In turn, the increase of the consumption stimulates the growth of the production. The industrial revolution, initiate in England in middle of century XVIII and that it was become enlarged for the world from century XIX, introduced in the society the production in mass. Becoming related these factors and including the unfamiliarity or, even though the disrespect, of the impacts ambient caused, as much for the means of production how much for the consuming market, we arrive today in a preoccupying situation where the environment can suffer irreversible damages that will affect, directly and disastrously, the existence human being.