2. Handle database we need in our company one or several scientists data type (the Rick plastic man), not for his skills of stretching, but by the need to achieve a proper handling of the information that we have on our customers. Systems must now be according to our requirements as users and provide intelligent information, enabling us to better understand customers. The system should generate statistics indicating the customer consumption patterns and also: sales volumes, customers who have not purchased or consumed, high-volume customers, customers per season. Distribute sales by type of products, claims and otros.3 statistics.
Establish a proper channel of communication. Johny (man in flames), comes here because we travel like him towards our clients with an appropriate system of communication. Not only by e-mail, but by other means, such as regular mail, visits and mainly the phone. So far I have not met a customer who is happy to talk to a machine (as it is happening lately in large companies), we are accustomed to the personal treatment. Let us not make the mistake of promoting a telephone service and telephone customer service that we can not comply. There are several numbers of service customer recognized company, that you try and try to call and at the end all our operators are busy.
Is this a means of customer loyalty? Communication customers no longer accept generalised letters or those that note the copy & paste, they are gaining market enterprises whose communication is one-on-one with the customer, independent of the size of the company and the client. 4. If it will give service: commit.For this technique, we selected Ben (the Mole), not by their appearance, but for their willingness. In the television series and the movie, always we saw Ben with the provision to put things in order to solve the problems of the team. Ben how many are there in your company? How many Ben willing to do everything to satisfy the customer’s needs? We want to make faithful customers, but at the time of the test when the our service falls short, product not arrived in time, when didn’t have the product, when the service was not expected by the customer.Customers now are more demanding, we pay for products and services of quality and if this is not received, we have alternatives in other vendors and the most important: we changed. If looking for a strategy for customer loyalty, four techniques described above can help you, set to Sue, Rick Johny and Ben in their team, so achieve build a loyal customer base.