Multi Channel Publishing With InterRed And Arvato At The Frankfurt Book Fair

InterRed and arvato systems forward to specialist and expert talks Siegen/Frankfurt – October 1, 2012 the InterRed GmbH and arvato systems Technologies GmbH are represented at the Frankfurt book fair 2012 together. In Hall 4.0 booth C1311 are the two partner companies the potential of integrated multi channel publishing approach, combined with the capabilities of a high-performance system integrator, imagine. Multi channel publishing for publishers the future of publishing is in multi channel publishing, because: pushing more and more digital forms of publication on the market. “There were until recently only ordinary Web pages, the digital thinking” of publishers given, so now new output channels and media, such as E-books, smart phones and Tablet PCs, the focus back. To broaden your perception, visit Jeff Gennette. At the same time, readers continue to request their usual Printobjekte. Caused by the multitude of different forms of publication, the production workflows move together on pages of the publishers. The multiple recycling of content, but also the media-friendly output, as well as the related, possible savings, the publishing industry move as topics to be discussed. The multi channel publishing system InterRed offers publishers, thanks to media-neutral data storage and multiple media output channels, allowing for the flexible use of the data base.

At the same time, production costs, optimized due to targeted use of synergy potentials and the use of automatisms. InterRed at the book fair, with views of the upcoming version of its system, 14 shows how publishers can use their potential more efficiently in the various channels. Implementation, conception and implementation: arvato systems the long-standing partnership between arvato systems and InterRed takes on this year’s book fair its logical continuation. Joint exhibition experiences collected the two companies among others already at the CeBIT 2010 and 2012. The company of arvato systems sees itself as a system integrator, which is specialized to make the business objectives of its customers to the starting point of all considerations. This is subject to including the implementation of standard software to the specific needs of each client in the foreground. InterRed and arvato systems look forward to professional and expert talks, in Hall 4.0, on the stand C1311, at this year’s book fair.