Strategies for LOHAS and new economies Frankfurt, March 30, 2009. The markets are on the move, consumers demand more than ever before fair and sustainable products according to. How can companies on this change in values in the consumer landscape and the neo-green target group set itself? What does corporate responsibility in moral markets? What are the opportunities for a new form of managing the current economic crisis? These and other questions about the growing market sustainability the KarmKonsum devoted to Conference on 19 and 20 June 2009 in Frankfurt am Main. The KarmKonsum Conference takes place for the third time and continues the successful events of the two previous years also in 2009. Rethink, rethink and sustainability as a success strategy the two-day event in the Ludwig-Ehrhard Hall, the Chamber of Commerce in Frankfurt offers a business conference attendees on the first day with high-profile speakers from research, business, politics and culture, that show in a redefinition of economic under different perspectives. \”Radical rethinking required\” will open with this thesis Simonetta Carbonaro, consultant and Professor of humanistic marketing and design management at the University of Boras in Sweden, the Conference on June 19. Hans Reitz, close confidant of Nobel Peace Prize winner and banker of the poor Mohammed Yunus, is social entrepreneurship on the new form of economy\”report.
Economic rethink to the example, Alnatura\”is the theme of Prof. Dr. Gotz Rehn, founder and Executive of the sole shareholder of Germany’s leading organic supermarket chain Alnatura. \”Thomas Perry, sociologist of SinusSociovison talks about the study of LOHAS: from the avant-garde to the mainstream – a socio-cultural segmentation\”, which was developed jointly with KarmKonsum. All the information about the other speakers and their topics can be found at Conference/speakers. Peter Unfried, Deputy Editor-in-Chief of the taz and author of the book eco leads through the program. Al Gore, the new fridge and I\”.
Practical workshop in Berlin wants to strengthen the social capitalism an increasing share of social value creation will achieved today in the social business, finds the management consulting stratum. As sustainability agency”, the consultant headquartered in Berlin have specializes in the non profit sector. “” You want both newcomers in social capitalism “as also the innovative forces in classic non-profit organizations help with a good cause” to be economically successful. So that not only the stratum consulting clients benefit from the Agency at irregular intervals organizes open workshops. Soon seminar in the stratum lounge in Berlin-Friedrichshain strategy for sustainable success in the social business”instead of (April 26, 9 am 6 pm). “What does it mean if sustainability” will – not glued as effective advertising label on companies and products, but constitutes the core of the business? This question turns stratum to the target group, they offer no patent recipes, but methodically targeted will help to optimize the potential of your social business. A holistic management concept, the correct communication of ethical factor”, of the one-day workshop topics include sustainable strategy tools and emotional coding of business.
In the trade fair city of Hanover, Fundamentals of marketing meet considering the question of how to create successful marketing is not only for professionals in the field of sales management increasingly the diversity of today’s advertising opportunities. Essential core elements of marketing remain indispensable despite growing media diversity. The procurement of all relevant information include (screening) on the market, as well as the release of matching advertisements (signalling). Screening and signalling screening for example means, to be informed about the needs of the target group of the own product or know the differences of similar products when compared to their own. Best practices for the procurement of information in marketing are for example market research, product-related benchmarking or surveys of customer satisfaction. In the subsequent signalling, information about the invariant properties of the own product in a well recognizable core message are emitted through the marketing. While it depends on the To make to fit to the own product advertising and also to the needs of the intended target group identified in the screening. The fair trade as a marketing tool is a particularly expressive tool in the marketing mix, because it allows direct communication with customers, suppliers and competitors.
At the presentation of their products at a trade fair which takes place screening and signaling in a sort of microcosm in a limited time in a small space. So, visit a trade fair offers the chance to inform compact space about the latest products of the major competitors. In addition to these excellent possibilities for screening, signalling is the main goal at a trade fair, for example the CEBIT in Hannover. Opportunities at the Produktpasentation take advantage of signalling on the fair means to present the customers life their own products and their benefits. Thus the advantage to get feedback on its products in dialogue with clients immediately connects for the provider.
This is the easiest way to get suggestions for improving future product. In the conversation with customers, prospective customers, but also competitors the Exhibitor WINS at the same time valuable insights about the target audience and the competitors. Learn fundamentals of marketing in the trade fair city of Hanover as the acquisition and transmission of information can be made, explains the experienced marketing expert Gunther Wolf in two seminars in Hanover. Both seminars provide an overview of all the important basics of marketing. The seminar “basics marketing” at the 16th and 17.08.2011 particularly suitable for new recruits or career changers in marketing, which would acquire profound basic knowledge. In this two-day seminar in the trade fair city of Hanover, the participants can deepen theoretical knowledge with practical examples and discuss their own experiences. Crash-course marketing staff from sales and sales, as well as executives from other areas can alternatively, located in the one-day intensive course on the 18.08.2011 compact theoretical basic knowledge in marketing to acquire.
But since when are there cards at all? They were never really out and just relive a revival: business cards convey a touch of individual value, no matter how functional real-time mode can beat in the age of the Smartphone and Facebook. Has brought his business card, not just at the main station from the machine, but is carefully thought made about paper quality, type and significance, it is always something permanent to. When you give away something of themselves, that the contact even long preserve can. How fast is deleted an email, a text message or a contact profile a business card is durable and resistant. Visit racks make easy also it companies, in shops and offices, to make advertising at stands or at the PoS for and offer a personal touch to take.
But since when present we us business cards actually? From the pyramids to China, historians believe, that high officials in the ancient Egypt at inaugural visit and important meetings presented described pieces of Papyrus, which emphasized the status of the owner. There are no artifacts but. Just as little as from century of 15th China, where you should have maintained the same custom. Sure is if you stay in this culture that, at least in Japan the meishi, called business card has always been is extremely important. Provides information about it, such as the name of their holder correctly written is a sheer necessity due to the variety of similarly outspoken characters.
And how she so above is achieved, that outer shape and face are preserved, is accurately determined: the younger or lower rank interlocutor passes it a bow with both hands. This is by no means, like us, immediately stowed in any bag, but respectfully taken note and a while remains visible to the new owner. As if it were a part of the soul of the cardholder obliges them to wisely use and must therefore put away, for example, never in the back pocket be. Only in the larger style when it comes to service contact or trade fair appearance, Japanese use business card holders as we. At the Court of the Sun King, the first actually detectable cards came up during the reign of Louis XIV in Europe. Own master of ceremonies, who took the artfully printed and decorated tiles in reception served as business card holder at the time a well-trained servants, with major festivities. Made a visit or you received at certain times, as it is in the society until the 20th century custom was. As a visitor of a superscript, renowned House you had to login to the servant and gave to his business card. And it was worn on a silver platter in the Grand Salon. Many great novels very vividly depict such scenes. Based on the business card brought the decision was made then again with the servant as mid whether the visit was ever desired. Thomas Mann and the brown bear to carefully establish contacts, it was quite customary to leave his business card and to go home. The presented map was no compulsion, but a potential contact, that you could use, but didn’t have to. This business card is gradually for anyone easily, status-oriented and still as individual as ever and ever. One of the imaginative business card holder of the past is a stuffed brown bear with a tray in the paws and formerly part of the noble household of the Prince of poets Thomas Mann to visit Munich literature Cafe.