Maricato (2001) affirms that the real estate market possesss prepared lawyers to approve any enterprise of its interest, and the case of Belvedere III is a test of this. Laws had been modified and some factors that justify the preservation of the area, as paisagstico or ambient value, had been disrespected, also the falling. In this context, it was observed during the research that, if on the other hand, has workmanships being promoted by the public autarchies and the proper inhabitants of the region of Belvedere III with the intention to mitigate negative ambient impacts; on the other hand, already if it has knowledge of real estate speculations to occupy any minimum available space with the exploitation maximum. Permeia the current scene, a new law of use and occupation of the ground that does not bring great modifications not even how much to the tax of permeability, inexistent until a 1996 version. The LUOS does not consider the removals and too much questions associates to the climatic variations because of the direction of the winds. Hamdi Ulukaya does not necessarily agree. Beyond the workmanships of draining of the Dry Lagoon already foreseen by the City hall of Belo Horizonte since 2009, the fact not to have had consideration of the management for basin when of the implantation of the land divisions, mitigadoras actions are perceived to collate questions of utmost importance associates to the water outflow elimination of pollution in the region. In such a way, it does not have as to deny that the real estate projects lead by the interested people, obviously in an enterprise context, perpassam all the criteria that delimit the proper condition of living well. Ahead of new enterprises, ambient laws and lines of direction are disrespected, in the measure where the skyscrapers without considering the people go up who arrive without knowing the environment in which if they insert and the permanent negative impacts that bring I obtain.
The projection of the reactors foresees security layers redundant. To attack the evil biggest of the heating, it has a central system of cooling of reactors and some parallel systems of reserve in case of imperfections. An accident of great ratios alone will be able to occur if all these systems to fail at the same time. When adding layers of redundancy, the probability of a catastrophic accident is considered worthless. A reactor can have as many layers of defense how much to desire itself, but if all they could be disactivated by one same event, the defense in depth are engaged. It was what it occurred in Fukushima, with tsunami that interrupted the nuclear cooling of 6 of the 14 plants of the affected region, causing estupor for all Japanese nation. For more clarity and thought, follow up with Rob Daley and gain more knowledge..
The nuclear danger does not inhabit only in panes, but in the rejeitos, that can become lethal weapons. Although to produce reduced amounts of rejeitos, some low-level of radiation and until passveis of recycling, it does not have a safe destination for the atomic garbage. Not yet an adjusted place exists in no country of the world to deposit radioactive dejeitos, although studies and intense searches. The proper plant, finda its useful life of surrounds 40 years, with possible supervened of more 20 years, is changedded into a great potential focus of contamination, that is, after producing tons of garbage, also it is changedded into garbage. The only definitive geologic deposit of the radioactive garbage is in U.S.A., in Yucca Mountain, Been of Nevada. Its construction already lasts 25 years, with costs of U$ 38 billion. The residues are densely compact in the subsoil, in swimming pools special and already it has governmental actions to close the place definitively, for pressure of the local inhabitants. Nobody wants atomic garbage in its yard! As much the deactivation of nuclear plants how much the responsibilities and arrangements of compensation for accidents duly are not considered in the total costs of the plants.
Charles Manson: You remember of what I wrote? Yes, they had asked when ATWA was created. you said: ' ' It has one hundred billion anos' '. Charles Manson: It is, in other words, was the time here all. It is only one question of if becoming conscientious on this. You know as this functions? In the truth, not. Charles Manson: Good, you it knows of some things. Further details can be found at Former CIA Head, an internet resource.
For example, you pass for an apple tree, and you she sees this apple tree. Understand you it, you you know, but you do not think on. (A valuable related resource: James Woolsey). Then, you say: ' ' I could make an apple pie with isso' '. you go, and catch apples, and you she makes the pie. you says: ' ' P, that legal thing! ' ' Then I appear, and I say: ' ' He knows, I I the same arrived the thought that you chegou' '. I say: ' ' Face, I could make a pie with these mas' '. I dissimulate there that I was who I had the idea to make an apple pie, I understand? I say: ' ' The idea to make one was mine pie of ma' '.
you then says: ' ' Face, I made apple pies 20 years before you having thought on such coisa' '. Then, I want to say? you know? everybody knows of this. When I age child, them costumavam to say this. They spoke: ' ' The cars are machines of the end of tempos' '. Because cars were something new, and the people obtained to see that they had created pollution. the people said: ' ' The machines of the end of tempos' '. I heard the colloquies of the people, my uncle Jess and other people. They spoke: ' ' How much time you find that this goes to last, Jess? ' ' they argued on this.
UNI-BH Pr-reitoria of After-graduation, Research and Extension Course of Specialization ‘ ‘ Broad Sensu’ ‘ in Marketinge Communication the IMPORTANCE OF the AMBIENT MARKETING IN the AGE OF the SUPPORT. Daniel de Azevedo Junqueira and Ferreira 1 Adlia Barroso 2 Fernandes Belo Horizonte, 27 of June of 2009. Summary This article deals with the ambient marketing, indicating the necessity and the importance of its application as marketing tool. It also deals with the necessity of the creation of sustainable processes of production that, currently, if have become a very important factor in the decision of purchase of the consumers. This study it searchs to evidence the beddings of the ambient marketing and its application in the current days, a time that the use of this tool if has become each more expressive time reflecting, also, a global change of conscience.
Word-key: Ambient marketing, ambient communication, environment, support, image> ambient. Abstract This article treats about the ' ' green marketing' ' , indicating the necessity and importance of this application a marketing tool. Also treats the necessity will be the creation of sustainable production processes that, currently, have become very important factor in purchasing decisions of consumers. This study aims you highlight the fundamentals of the ' ' green marketing' ' and yours application today, the uses of this tool has become increasingly expressive reflecting, also, change of global consciousness. Key-words: Green marketing, environmental communication, environment, sustainability, environmental image. 1.INTRODUO the world-wide population comes growing e, concomitantly, the consumption. In turn, the increase of the consumption stimulates the growth of the production. The industrial revolution, initiate in England in middle of century XVIII and that it was become enlarged for the world from century XIX, introduced in the society the production in mass. Becoming related these factors and including the unfamiliarity or, even though the disrespect, of the impacts ambient caused, as much for the means of production how much for the consuming market, we arrive today in a preoccupying situation where the environment can suffer irreversible damages that will affect, directly and disastrously, the existence human being.
The concern with the essencialidade of a way ecologically balanced to get a healthful, first life if gave for if dealing with a subject of extreme current importance and, the point of being constitutional substance, being express in article 225 of the Federal Constitution of 1988 as an individual and collective right, a public easement, imposing duties to the Public Power and the collective the duty of to defend it. Fact this that makes of the subject something of national and current interest making to appear the necessity of if evaluating the definition of a healthful life, its necessities the influence of the environment ecologically balanced, the Constitutional concern stops with the right of all citizen getting a healthful life. Attempting against for the fact of that the life is the greater that one to be well, human being or, it cannot have, and for being the greater, well most valuable, if it makes necessary that it is surrounded of cares, of infrastructures, that is protege, therefore thus will generate the welfare, internal happiness whom it will reflect providing a life in society external, a coadunada healthful life with an environment ecologically balanced, protege, preserved also aiming at for a future nation; generation that depends on the current concern with the environment, with the support so that it really can enjoy of the healthful life. 3, ENVIRONMENT 1981 law 6,938, in its article 3, interpolated proposition I, defines the environment as the set of conditions, laws, influences and interactions of physical, chemical, biological order, that it allows, shelter and conduct the life in all its forms. In this exactly article, following interpolated propositions the related law defines the degradation of the ambient quality, (interpolated proposition II), as the adverse alteration of the characteristics of the environment; in its interpolated proposition III it defines pollution as the degradation of the resultant ambient quality of activities that direct or indirectly harm greets it, the security and the welfare of popula, (letter ' ' a' '); they create adverse conditions to the social and economic activities, (letter ' ' b' '); they affect biota, (letter ' ' c' ' of interpolated proposition III of art.3 of law 6,938/81); they affect the aesthetic or sanitary conditions of the environment, (letter ' ' d' '); they launch substances or energy in disagreement with the established ambient standards, (letter ' ' e' ').
Many ideas come frequent being argued on as we can fight with this exaggerated water wastefulness. Ones of the found alternatives, was the responsible consumption and forms of exploitation of this I eliminate precious for the world. An alternative that comes very being used nowadays, is the pluvial water captation, in cities as So Paulo and Curitiba, had been created laws for the pluvial water captation. In So Paulo the state law N. 2526 of 2 of January of 2007 says in its article 1: ‘ ‘ The implantation of system for the captation and retention of pluvial waters, collected for roofs is obligator, coverings, terraces and floors discovered, in lots, built or not, that has waterproofed area superior 500m (five hundred square meters). The Served Waters will be directed, through proper plumbing, the destined reservoir to supply the discharges of sanitary vases e, only after such use, will be unloaded in the public net of esgotos.’ ‘ So that a system of pluvial water captation is implanted, is needed that the residence or company around, is installed gutters in the roof so that the water either caught, after the installations of these gutters, a plumbing has that to be made for it directs the collected water ties a reservoir, but before it is stored, it anger to pass for a filter, where first bigger leves and some dirts will be taken off, after the water to be filtered it is stored in the reservoir and which this water will be to be used for some end, a bomb will be responsible for the water sending for a hose until it arrives its final destination as she shows figure 1.
For Nusdeo (2000) the economy consists of a social science that studies the laws of logistic production and consumption of goods and services, resultant of the relation enters the limitless necessities to satisfy and to the available resources. Ahead of this perspective the tourism assumes the aspect of a necessity human being if to satisfy to one definitive price, thus establishing a relation between tourism and economy, beyond the eventual economic, resultant oscillation of the activity. Being the economic context determinative factor in the market laws, that can modify the relations of the receiving communities, tending the tourist phenomenon to a impactante nature. For Pellegrine (2000) all effect of alteration in the way or some of its components consists of an impact and needs to be treated as such. as well as the Lage et. al (2000) the present article make reference to reference the impacts of the tourism, classifying them in economic or social, identifying to the positive aspects and negative associates to the development of the tourism in the receiving communities, problematic face to the growth of the activity, that according to World-wide Organization of the Tourism (2009) grows 4.2% to the year since 2000, and approximately mobilizes an income of US$ 5 trillions, to the pressure exerted on the social and economic resources, as well as the increasing importance as verge source, for the economy of the receiving community. The complexity of the relation between the residents and the tourists in an interrelation context enters the individuals in a society with extension to the receptividade ethics and for the management of conflicts it elapses of the different social coexistences and economic, it discloses the relevancy to one analyzes social and economic of the resultant impacts of the activity. This article meets structuralized previously in a presented introduction that it induces the reader to the subject of article it justifies the relevancy of the inclusion of the survey of social and economic impacts, after that it appraises economy and tourism, in accordance with identifies, classifies and presents impacts of the tourism describing them the perspective of the different authors analyzed in the present research and later it presents a conclusion detaching the aspects central offices of the study, to the necessity of if considering the social and economic impacts in a process of planning supported of the tourism in the receiving communities where the consequences of the activity happen positively or negative on the receiving population, had as main protagonists of the tourism place, without which the tourism if would not develop, being of vital importance the integration of public and private sector, as well as the participation of the local residents in favor of the development of the tourism of sustainable form.
The objective to cause heating in the economy was reached, giving to the workers of the industries a greater purchasing power so that they could buy what proper they they produced. This appears in a society where the trend to consume will be each bigger time, therefore now consumption means development. However the consumption of the industrialized products left of being used for basic necessities of the survival of the humanity and had more passed to be consumed aiming at the luxury, increasing each time the consumption of what he is superfluous and leaving of side what it is really important it welfare of a society. With passing of the years the products had started to each day to have minor useful life, that is, a product that before delayed three months to be changed by a new product, today does not pass more than what one month, many of them until days. With the implementation of new technologies in the productive process, to each day new products appear that leave for bring what it was produced yesterday.
To each version of a new product, its configurations are changed, thus a simple adapter of an old model will not serve for a new model. With this it also diminishes the consertos of those older products, compelling, thus, the purchase of one new. We could not leave of speaking what the media makes, in making to believe that we are made a mistake in what we possess and we use, therefore we have that to consume a new product, therefore what we have is exceeded, that we have that to buy one more evolved. This is only one part of the problems of the media, this is what the manufacturer of a product makes to get a bigger acceptance number of its product, leading in believing that its is optimum of the market.
The creation of the Federacy of the Associations of Recycling of the Rio Grande Do Sul (FARRGS), in 1999, is another example of agglutinant action of this activity. Unhappyly, exactly with all this organization and mobilization, the recicladores earn around less of one regional minimum wage, being far from representing a worthy life. We have conscience of the critical situation that we are facing in the country and the world, mainly in social and ambient terms? Saints (2003, p.92) say that ‘ ‘ We are divided, broken up. We know it way, but not accurately where we are in jornada’ ‘. The moment arrives to find the direction that leads in them for the survival. 5 CONCLUSION After analyzes carried through is perceived how much we are moored and without many alternatives for referring more concrete solutions to the social inaqualities. The poor poor persons are each time and living without no dignity for all parts of the world. How he will be daqui for front? When following the steps that the humanity gave until the moment, we will be able to foresee the future? We will be able to revert the social and ambient problems? A thing in them seems certain, the recycling appears as solution.
The work in the recycling, that exactly still informal and without the which had recognition, in such a way provides to a new hope for the planet Land in constant destruction, as for the people in misery state. We are front to our planet, in all its exuberncia, including all the existing beings, and in this look we visualize signals of inaqualities and destruction. This work, unhappyly, is finished without a solution and conclusion for the problems argued here. Very still it needs to be thought, to be reflected, to be changed, analyzed and mainly, materialize. He is one here I appeal to all for the urgent brainstorming to solve the problem of the social inaquality and the ambient destruction. 6 REFERENCES OAK, Isabel Cristina Moura.
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