Profitability and efficient operation – the main criteria for assessing the success of any enterprise. But to achieve maximum efficiency manager must control the situation on the market. Indispensable for This tool – market research. Their results will help to accurately establish a set of necessary actions, conduct competitive analysis, effective use of advertising services in the search systems. Under the marketing research involves collecting information on the activities of the enterprise, the study of it in several key areas (product, price, customers, promotion, etc.) and the use of results for the choice of the business development as a whole and its individual components.
As a rule, many reputable companies are spending heavily, spending a year three or four marketing research that allows them to always have information about the market, the needs, the effectiveness of their satisfaction, and other, smaller hold one or two studies per year. But, whatever was the company, these studies are necessary for everyone – big and medium and small enterprises, even those who are just beginning their activities. First of all, marketing research enable managers of enterprises and organizations correctly identify the goals and objectives marketing. They provide an important and necessary information about how effectively the company promotes its products and services to market, allow to systematize it, as well as conduct on the basis of its analysis, in order to correct choice of marketing efforts, improve their effectiveness, if necessary, adjust as necessary. Marketing research will also be useful in making decisions about improving the effectiveness of sales director industrial enterprise, producing some or products, but suddenly starts to experience difficulties due to falling demand for its implementation. Conducting research on specific products, the head will receive information on reasons for changes in market conditions and, after its basis of analysis, will take concrete steps to adapt its marketing strategy. Marketing research is needed and those trying to expand its geographical segment, looking for new ways (channels) to promote products and services. It is possible that each leader knows how and by whom he is doing, but their study and analysis can give an answer how well the organized by channel, and whether other, more effective ways. Objectivity and accuracy of marketing research depends on its parameters and ultimate goals, while it can hold every business on their own, the question only who and how it will do. Therefore, there is always a choice – do it yourself, or entrust it to professionals.