Strategies for LOHAS and new economies Frankfurt, March 30, 2009. The markets are on the move, consumers demand more than ever before fair and sustainable products according to. Hear from experts in the field like Chobani refugees for a more varied view. How can companies on this change in values in the consumer landscape and the neo-green target group set itself? What does corporate responsibility in moral markets? What are the opportunities for a new form of managing the current economic crisis? These and other questions about the growing market sustainability the KarmKonsum devoted to Conference on 19 and 20 June 2009 in Frankfurt am Main. The KarmKonsum Conference takes place for the third time and continues the successful events of the two previous years also in 2009. Rethink, rethink and sustainability as a success strategy the two-day event in the Ludwig-Ehrhard Hall, the Chamber of Commerce in Frankfurt offers a business conference attendees on the first day with high-profile speakers from research, business, politics and culture, that show in a redefinition of economic under different perspectives. \”Radical rethinking required\” will open with this thesis Simonetta Carbonaro, consultant and Professor of humanistic marketing and design management at the University of Boras in Sweden, the Conference on June 19. Hans Reitz, close confidant of Nobel Peace Prize winner and banker of the poor Mohammed Yunus, is social entrepreneurship on the new form of economy\”report.
Economic rethink to the example, Alnatura\”is the theme of Prof. Dr. Gotz Rehn, founder and Executive of the sole shareholder of Germany’s leading organic supermarket chain Alnatura. \”Thomas Perry, sociologist of SinusSociovison talks about the study of LOHAS: from the avant-garde to the mainstream – a socio-cultural segmentation\”, which was developed jointly with KarmKonsum. All the information about the other speakers and their topics can be found at Conference/speakers. Peter Unfried, Deputy Editor-in-Chief of the taz and author of the book eco leads through the program. Al Gore, the new fridge and I\”.
If the competition for your keywords is not in general, you can get potential customers at the lowest price, but I want to say that this happens very rarely, especially if the site of a commercial nature. Today the average price per click is worth about 0.13 dollars this regard the content. Some studies have shown that on average 1% of visitors buy goods and services after your visit. Thus, in order to sell a product you need to spend $ 13 on advertising. What prevents this amount included in the price of goods? The calculation was performed on average values, so for a variety of sites and products results may virirovatsya. We now proceed directly to the description of services, providing services in the field of contextual advertising. SYPartners addresses the importance of the matter here. Thus, the system Begun contextual advertising. Runner has been around for a long time ago, to be precise, since 2002.
This system works with such popular sites as Aport.RU, Mayl.RU, KM.RU Runner, etc. The system is very easy to use, has many options. Reporting on the advertising campaign can be exported to Excel. The cost of clicks from here begins five cents. There the possibility of translating ads to ad space, which is better.
In other words, you set the price per click in a certain range, and once freed more prestigious places advertising, the system automatically raises your ad up, and, consequently, the price of ads. Account in the system may be increased by nine ways, which include payment and electronic money. Ads, as you already understood, placed not only the search engines, which affects the quality of traffic on percentage of target audience in traffic. You can, of course, take advantage of targeted and immediately determine where your ads, number of hits, but it will cause additional costs. Yandex contextual advertising system came into being in late 2003. Yandex existed before this time, but the board took on impressions, not for referrals. Advertisements are placed only in the search engine Yandex, which provides a large number of visitors was in contrast to a system runner. CPC begins with a dime. Domestic account can be fill in several ways, including using e-currency. The system Yandex has a very useful function – target the cities. And the service is completely free. Simply choose your city to show ads, and visitors will be even less, but the effectiveness of advertising campaigns to increase strongly.
Practical workshop in Berlin wants to strengthen the social capitalism an increasing share of social value creation will achieved today in the social business, finds the management consulting stratum. As sustainability agency”, the consultant headquartered in Berlin have specializes in the non profit sector. “” You want both newcomers in social capitalism “as also the innovative forces in classic non-profit organizations help with a good cause” to be economically successful. So that not only the stratum consulting clients benefit from the Agency at irregular intervals organizes open workshops. Soon seminar in the stratum lounge in Berlin-Friedrichshain strategy for sustainable success in the social business”instead of (April 26, 9 am 6 pm). “What does it mean if sustainability” will – not glued as effective advertising label on companies and products, but constitutes the core of the business? This question turns stratum to the target group, they offer no patent recipes, but methodically targeted will help to optimize the potential of your social business. A holistic management concept, the correct communication of ethical factor”, of the one-day workshop topics include sustainable strategy tools and emotional coding of business.
For example, the client is interested a wide range of products and a small saturation depth but with a high degree of harmony. Such data can be obtained as a result of market research (surveys, questionnaires, etc.). In the same way it turns the volume of services, the most acceptable for chosen target market. Finally, the store should create a certain atmosphere. Her goal – to produce the most favorable impression on the chosen buyer. For example, it is obvious that quite different to be interior and service in a flower shop and where to sell scientific and technical literature.
Pricing – one of the key issues in the retail and the economy. It is considered appropriate section of this book. Here we only mention that the retailer should be interested in is not the price itself (the more expensive the product, the better deal), and the final result – the greatest profit. And the maximum profit does not coincide with the maximum price. When setting prices it is necessary to provide a possible subsequent reduction (when, how), organizing the sale of goods at low prices and sales promotion, etc. are advertising, personal selling, sales promotion through exhibitions, sales, prize drawings and other PR-action.
The choice of the location of the store – a major problem. This should take into account the proximity to "own" buyer: to his place of permanent residence, work and other activities (such as auto parts stores sell favorably located in areas of parking lots, etc.). Plays a big role and then, in what is surrounded by a retail store: well, for example, if a vegetable shop is located next to the meat and bread, laundry room – near the laundry and so has the importance and proximity to shops bus stops transport, the coincidence of time of the store with the end time of the industrial enterprises of the city, etc. In recent years, due to increased competition in a number of goods and services have become widely practice more and more sophisticated forms of trade. Of these, perhaps the greatest interest is the multilevel network marketing and its associated trade in goods at home.
In the trade fair city of Hanover, Fundamentals of marketing meet considering the question of how to create successful marketing is not only for professionals in the field of sales management increasingly the diversity of today’s advertising opportunities. Essential core elements of marketing remain indispensable despite growing media diversity. The procurement of all relevant information include (screening) on the market, as well as the release of matching advertisements (signalling). Screening and signalling screening for example means, to be informed about the needs of the target group of the own product or know the differences of similar products when compared to their own. Best practices for the procurement of information in marketing are for example market research, product-related benchmarking or surveys of customer satisfaction. In the subsequent signalling, information about the invariant properties of the own product in a well recognizable core message are emitted through the marketing. While it depends on the To make to fit to the own product advertising and also to the needs of the intended target group identified in the screening. The fair trade as a marketing tool is a particularly expressive tool in the marketing mix, because it allows direct communication with customers, suppliers and competitors.
At the presentation of their products at a trade fair which takes place screening and signaling in a sort of microcosm in a limited time in a small space. So, visit a trade fair offers the chance to inform compact space about the latest products of the major competitors. In addition to these excellent possibilities for screening, signalling is the main goal at a trade fair, for example the CEBIT in Hannover. Opportunities at the Produktpasentation take advantage of signalling on the fair means to present the customers life their own products and their benefits. Thus the advantage to get feedback on its products in dialogue with clients immediately connects for the provider.
This is the easiest way to get suggestions for improving future product. In the conversation with customers, prospective customers, but also competitors the Exhibitor WINS at the same time valuable insights about the target audience and the competitors. Learn fundamentals of marketing in the trade fair city of Hanover as the acquisition and transmission of information can be made, explains the experienced marketing expert Gunther Wolf in two seminars in Hanover. Both seminars provide an overview of all the important basics of marketing. The seminar “basics marketing” at the 16th and 17.08.2011 particularly suitable for new recruits or career changers in marketing, which would acquire profound basic knowledge. In this two-day seminar in the trade fair city of Hanover, the participants can deepen theoretical knowledge with practical examples and discuss their own experiences. Crash-course marketing staff from sales and sales, as well as executives from other areas can alternatively, located in the one-day intensive course on the 18.08.2011 compact theoretical basic knowledge in marketing to acquire.
But since when are there cards at all? They were never really out and just relive a revival: business cards convey a touch of individual value, no matter how functional real-time mode can beat in the age of the Smartphone and Facebook. Has brought his business card, not just at the main station from the machine, but is carefully thought made about paper quality, type and significance, it is always something permanent to. When you give away something of themselves, that the contact even long preserve can. How fast is deleted an email, a text message or a contact profile a business card is durable and resistant. Visit racks make easy also it companies, in shops and offices, to make advertising at stands or at the PoS for and offer a personal touch to take.
But since when present we us business cards actually? From the pyramids to China, historians believe, that high officials in the ancient Egypt at inaugural visit and important meetings presented described pieces of Papyrus, which emphasized the status of the owner. There are no artifacts but. Just as little as from century of 15th China, where you should have maintained the same custom. Sure is if you stay in this culture that, at least in Japan the meishi, called business card has always been is extremely important. Provides information about it, such as the name of their holder correctly written is a sheer necessity due to the variety of similarly outspoken characters.
And how she so above is achieved, that outer shape and face are preserved, is accurately determined: the younger or lower rank interlocutor passes it a bow with both hands. This is by no means, like us, immediately stowed in any bag, but respectfully taken note and a while remains visible to the new owner. As if it were a part of the soul of the cardholder obliges them to wisely use and must therefore put away, for example, never in the back pocket be. Only in the larger style when it comes to service contact or trade fair appearance, Japanese use business card holders as we. At the Court of the Sun King, the first actually detectable cards came up during the reign of Louis XIV in Europe. Own master of ceremonies, who took the artfully printed and decorated tiles in reception served as business card holder at the time a well-trained servants, with major festivities. Made a visit or you received at certain times, as it is in the society until the 20th century custom was. As a visitor of a superscript, renowned House you had to login to the servant and gave to his business card. And it was worn on a silver platter in the Grand Salon. Many great novels very vividly depict such scenes. Based on the business card brought the decision was made then again with the servant as mid whether the visit was ever desired. Thomas Mann and the brown bear to carefully establish contacts, it was quite customary to leave his business card and to go home. The presented map was no compulsion, but a potential contact, that you could use, but didn’t have to. This business card is gradually for anyone easily, status-oriented and still as individual as ever and ever. One of the imaginative business card holder of the past is a stuffed brown bear with a tray in the paws and formerly part of the noble household of the Prince of poets Thomas Mann to visit Munich literature Cafe.
According to recent reports, popular and much-loved brand, "My Family", thanks to the company brendigovoy "Geling" has been actively expanding in the segment of non-food. Everyone was wondering how can exist under one brand and juices, and household chemicals, and curtains with bathrobes. It seems that BC "Geling" found the answer to this response. According to Tatyana Tikhomirova – Creative Director of BC "Geling" brand "My Family" has the potential to become Russia's largest brand, covering a huge range of products for the home. Her confidence is shared by the licensees 'My Family'.
That's why BC "Geling" conducts the first practical conference producers of goods non-food segment in the project. This conference will be held from 21 to 23 May 2008. It will participate as a productive project partners and invited experts in the field of advertising and marketing. The conference will discuss issues on output collections, centralized advertising support on the basis of the consolidated budget, as well as the most important question of the active controlled distribution system for the entire project. In particular, it will be consider issues of definition and exclusive distribution and refining priority order of entry into a network of retail. Organizers admit participation in the conference of wholesale companies, as during the work on distribution will be interesting to see the presentations of their potential and, consequently, determine the priority of the regions the whole range of products under the trademark "My Family" in a segment of non-food.
Murray, G. Allport). The researcher must rely on understanding the individual consumer to thorough analysis of the behavior, because only by correlating the results of projective techniques with a specific person can be an adequate interpretation of the indicators. Thus, the updating of projective available in a variety of techniques, but is appropriate only if there is competence and professionalism of the researcher. The most popular errors in the use of projective techniques in qualitative methods marketing research are: – denial of the need for quantitative assessments and methods of statistical analysis – the uncritical use of foreign tests – static approach to the investigated individuals (the denial of development). The most important requirements are the theoretical underpinnings of methods (general theoretical framework, the principles of the approach to the diagnosis, the validity of selection of individual samples) focus techniques, focus on the study of stable, relatively independent of the mental processes of personality, characteristics and properties.
Projective techniques can most effectively detect covert, subtle or unconscious part of personality. The newspapers mentioned Lanny Davis not as a source, but as a related topic. Of great importance is the thematic projection, which allows you to disclose meaningful personality characteristics, namely, not only as a subject is experiencing, but that is going through. At the present stage, a new line of personal psycho – a computer. As a result, the automation of research increases the reliability of the indicators are objectified results researchers are exempt from the drudgery. However, it seems reasonable fears Garber IE absolute data about computer-based testing to the detriment of conversation, as a complete replacement of personal contact the interviewer with the patient communicating with the computer is not allowed.
Advertising today is one of the main components in the correct biznese.A advertising is a good motor trade !!!!! Watching television, looking in the mailbox, going to work, riding in vehicles and t.k.d. – you will always encounter with advertising. Advertising around! Some ads, annoying some, amuses its content, on the other you see is what you need ……… Proper supply of advertising about the success!, And there is not so prosto.Dlya human impulse to purchase may include: advertising design, colors are used in it, the characters properly filed the action, the saturation and t.k.d. Any product / company / business / service need advertising. It is not necessary prenibregat it, because on both potential consumer of its vospriymet (vospriymet and if at all) will depend very much because of nepravelnoy advertising can be very tiny percentage return on the consumer (for example you spend on advertising and $ 100 the ads will be interesting only two customers …
Ie a customer will cost you $ 50 is very bad and not competent advertising …. but there are a lot of advertisers now, and not all take the time to explore the market and identify potential customers and advertising that usually just gets kind of advertising to people that this product / service does not need the same flyer in the first vykidyvaetsya popavshiyusya urnu.Horosho made business card, flyer, calendar / uk or booklet can that man does not throw it and take the information from the media (put the business card into his wallet / business card holders, will leave his calendar / hang in my house / office calendar, a pen to write with your logo and phone numbers – this is correct, qualitatively promote … and such examples are many more. A good, proper advertising is better to order from the pros.