Customer Potential

How do they work? Once a potential customer send us an email to the autoresponder address, this will automatically send the information requested by the customer. The autoresponder will have become a very popular tool and its use can increase our profits between 20 and 25 percent. Advantages of an autorespondedor are so large, any disadvantage that might have seen overshadowed by its benefits. Essential components of an autoresponder. Not all autoresponder are created the same way. There are thousands of companies that offer this service, as well as how varied are the structure of services and prices offered.

Advantages of the autoresponder speed is the main reason for using autoresponder and its use is vital to the success of our business. Today, we live in an environment in which we are greedy for information and do not want to wait several days, hours and even minutes to get it. We simply want it now! This is especially true when we answer a classified ad requesting that they expand the information. Advertising online-well written should play to our potential customers in their emotions and generate a response of the same, forcing him to ask for more information. When emotions are involved, it is absolutely necessary that as marketing professionals give an immediate response to this request for information. To give such information, we will make our commercial message is read in the best possible environment: when the potential customer is hot. This is the reason why mentioned previously that the proper use of an autoresponder can increase our profits between a 20 and 25 per cent! Cost in contrast to other ads, in which the potential customer plays send mail postage so that it might be sent information, with the autoresponder to the potential customer costs you request more information.

Internet Services

To get sales on the Internet must promote not products and services, but yourself. Promotes your name, create your image within your niche market expert, helps people solve their problems free of charge and sales will come if same. To make someone buy what you are promoting, first people have to trust us. It is a truth acknowledged by all entrepreneurs with Internet experience. What is very important to know, is how get to have this image, so that people you recognize as a true expert. Many entrepreneurs beginners make a serious mistake in promoting only their products and services, or the products and services within the affiliate programs to which they belong. James Woolsey is actively involved in the matter. This is a serious mistake that has led to thousands and thousands of people to failure! Because by how much they strive and how many ads you put if nobody knows you no one you will buy, or is affiliated with you! And the only reason is because your potential buyers do not trust it.

And they do not trust because you do not know. So your potential buyers start to trust you you need to conquer your confidence! In the midst of a huge competition of the same products and services offerings will win always and only those, who have managed to establish certain relations of trust with your potential buyers. Therefore, to get sales on the Internet the first thing you have to do is promote your own image, your own name and show people that you are a true professional and expert in your area of activity. There are several ways to do this: edit your own electronic newsletter, write free reports, publish articles, create videos and distribution over the network, organize conferences, etc. It is very important to offer very good free content, that will help your potential clients to solve certain problems, related to the theme of your business to your specific market.

You don’t have to think that if it’s free it must be regular. Your free content have to be even better than the payment! Just so the people will start to treat you as an expert. Only in this way your potential customers go to supporting you at the time when they have problems and, as a result, will buy your products and services and not those of your competition. Write articles for your own Web site and other Internet sites, edit your newsletter and start to create your own list of subscribers, prepares some free mini-curso that clarify the advantages of having your product or service, answers the doubts of your contacts and potential buyers. The main thing that within these materials you do not sell anything. They will be the same contents that will lead people to make the decision to purchase.


Average time between replacements (replaced, overhauls, etc.) Annual oil consumption or reason of consumption. Reason between programmed shutdowns and total shutdowns. Productivity in operation and total productivity. When one is to reach these indicators, and why no! to surpass them, they concern the details. This leads to the micro handling of the equipment by means of a proactive control of the excellent details to the trustworthiness and availability.

To apply this strategy requires of the measurement of a series of conditions, that are susceptible of routine control, measurement and sampling. Simplsimo example of micro measurement is in the objective of Pollution level established for some lubricant of a specific equipment according to international norms. To sum up what one is to obtain is to control the occurrence of the key causes origin of faults. As the 100% of the key causes they cannot be controlled, here also it operates rule 80/20, reason why the attention in 20% of the causes is due to center that originate 80% of the faults. An interesting aspect with respect to the causes origin and the micro conditions control that them, is that for many of them, to be monitored coarse with sensorial observations like hearing, tact, sense of smell, sound and of course vision.

The techniques and tools of the oil monitoring In Situ extend and enrich to future to the technicians, especially when the report of anomalies begins. When adding the oil monitoring with other technologies of proactive mantencin to the routine protocols of inspection, along with obtaining a complete film of the state of the lubricants, advances in a knowledge of the state of health or condition of the equipment. c) Identifying and informing recordable conditions: For equipment critics, the oil monitoring must always take place based on its condition and not by fixed temporary parameters (monthly, every 4 months, each 600 Hrs, etc.

Effective Communication

Communication and language always impressed me the language and the use that we make of him. Perhaps because it is something every day, we use it since we are born and why not give the importance that has. It is regrettable that we can not sit to think about what we do with our words, since with them we can build or destroy. A spoken word is like an arrow released, never again to your place, can exalt praise, support or motivate someone and likewise can hurt, offend and even destroy. We use the language and the word to communicate to us, but we are not aware of what we are communicating, the message we give. It is so important that he could attributing our good or bad social relations, couple or family. If it’s serious, but more serious still is our own inability to see it. If we had so clear where our words and the depths that touch for good or for evil in the heart and the feelings of others then arrive would be much more careful when we use them, and We aprovechariamos to reinforce, positive things in others.

The bad misunderstandings do happen? How and why are there? There is only one way of seeing reality, said in other words, we see things according to our own personality, from our own personal angle, therefore our vision is parcializada, or incomplete. We believe the possessors of the truth, we assume that everyone sees things in the same way as we do and let me tell you that there are two mistakes in this approach. Every one who sees the reality, since their own way to do it, from its history, and their previous experiences, from his subjectivity, according to their own interests and attitudes. On the other hand the second error is in believing that we see as reality and as it is, but not so we have a perception to speak in any way and such as we saw in the example of the picture of the hand, skewed the facts.

Functional Strategy

This ministry is represented in the territory for ten (10) companies and eleven (11) basic units of domestic companies based in the capital. For the selection of companies under study used a non-probability sampling or trial, whichever is the ten (10) companies, due to its size, nature of their production and commercial production volumes, had the most important role in the results economic sector. As a result of the study, in selected companies, were able to identify some common characteristics and problems. These results indicate a low innovative behavior and poor development of GTI-mechanical sector Villa Clara, which the confidentiality of the information is presented only in aggregate (all companies and in percentage terms), without showing the name entities, although come to general conclusions, all of which are summarized as follows: a Of the total sample, only has all the information requested within four (4) entities (40%). General information on innovation is the greatest difficulty is to obtain it.

Here are some facts, but it is recognized that are not relevant. Generally, this is a difficulty that is manifested either by the unavailability of the information requested because it does not have areas of R & D projects and / or there is a lack of knowledge managers with issues ranging from the GTI, occurring in the information system of these entities are not registered concepts such as innovation expenditure, revenue from innovation, and so on. a Almost all of-eight (8) companies (80%) – manage innovation activities and operationally reactive, so the GTI is not a functional strategy in the Company.